Avenue of Excellence


Est. 2009

Through carefully created educational trainings and programs, Avenues of Excellence established a clientele list which expands across universities, youth groups, community organizations and Fortune 500 corporations.

In 2016, after so many years of training on etiquette and proper dining skills, Avenues of Excellence launched its’ very own custom made luxury table linen brand/line -  Table Couture. Table Couture design beautiful table napkins, place-mats, table covers and various items to make the home beautiful. Additionally, to help those in need, Table Couture provides community sewing classes to both youth and adults. The community sewing classes not only provides a means for a recreational activity; however, also for many is a way to learn a new  skill/trade. 

Also, with the help from an incredible team and community partners, Avenues of Excellence have developed and launched the formal Finishing School Program of Excellence, for youth and adults, operated from two locations: the Ritz Carlton and Biltmore Hotel properties.

Avenues of Excellence expert advice have been published and aired across the nation on vast media outlets such as: SIRIUS XM Radio, HOT 105, The BIZ Radio, WMBM, TBN, CBS, The Florida Villager, SOMI Magazine, Pine Crest Magazine, Community News, The Miami Times, South Florida Times, The Miami Herald and many other media outlets.

Additionally, in 2019, Rose Hedgemond released her first children’s book “Father-Daughter Dance: A Night On The Red Carpet” - a wonderful story about the power of a father’s presence and positive influence in a young girl’s life. This beautifully illustrated book is approved and cataloged by Miami-Dade Public Library System, The City of North Miami Library and Broward County Regional Library. 

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Veteran Owned Business

Licensed Intercultural Etiquette & Protocol Entity



"I could not be more satisfied with Avenues of Excellence seminar on etiquette and professionalism! The presentation was very informative. My husband and I were so happy to come across this seminar and having met Rose. We learned so much from her, you have to go to her March Seminar! I can't wait!"

— Candi U.

"The Business Etiquette and Customer Service class was very motivating and informative. The shared experience was valuable. Thank you for sharing your business insights."

— Guillermo S.

"Thank you so very much for your contribution of talent and skills in facilitating your sensational Business Etiquette and Customer Service Training Workshop for the participants of Commissioner Cava’s Small Business Academy.
The class surveys bear testimony to the success of your delivery style and the impact you had in terms of class satisfaction and self-perceived personal knowledge acquisition. I do believe that participation in your workshop will truly assist our academy members to growth their businesses by attracting retaining, and growing their customer base."

— Stephanie S.